Creative pursuits

Take a look at this wonderful advertisement. It beautifully replicates a website into a physical design through the 90 odd seconds that it runs. First of all it is creative - almost burns the light bulb in your head - and makes you go - why did I not think of that. Second, truly, the internet, like life is what you make of it. Third, it is quite inspiring when you come to think of it. But as a creative concept, this has appealed to me for a longish time. We had attempted to do something similar for a website as part of a project at work. We worked on getting the entire website down a book. The whole idea was to make the website "physical". So, literally you would have dropdowns that would need to be folded back and then little windows would pop up as part of the book and so forth. Pages would cut like tabs on the website and would take you back and forth and so on. The project did go through, though to a time crunch in the end, we had to cut down many of the "features" and go with something relatively simple. But this video actually takes that concept to "god" level. Amazing!