Skip to main content

Faram and Naati

Faram is the local market lingo for farm. Naati is the local lingo for country.

Farm is the good looking, beautiful, colourful, ruddy vegetables. But farm chillies are not spicy. Farm tomatoes have no flavour. Farm eggs are 'artificial'. Farm bananas have all colour and zero taste. What to say of the industrial tangerines - they started off as 'Australian Oranges' and sold for a premium a few years ago, but now they are lower priced than their so called inferior cousins - Nagpur Oranges.

Country on the other hand has zero looks. The tomatoes are smaller, but rich with flavour. The bananas are sweet. The eggs are smaller, but tastier. The oranges drip with tang and juice. And the chilies are spicy.

Between style and substance, one can take the market for some time with style, but the educated customers come for substance. Incidentally, my education came from my maid who taught us to distinguish from the two and go for the rustic ones...

And this works in the market as well. Of late, country has morphed into organic and gives a run for money to the farm variety which is now patronised by the less 'educated' customers.

And it cuts both ways.

Cryptic post :) 
Labels:

Comments

Post a Comment

Be Civil. Make nice!

Popular posts from this blog

Zero to One

Zero to One by Peter Thiel is a nice read. (Yes - if I sit down to write a book review - the book has to be worth it - and usually good - so most of my book reviews are about good books.You can stop here if that's the information you seek.) Where this book scores is in contrarian thoughts and contrarian questions that make you think. It starts with a four big lessons learned from the 90s dot-com crash that is, Make incremental advances, Stay lean and flexible, Improve on the competition and Focus on product, not sales. Just as you warm up to it, he says, the opposite rules are more correct - which are: It is better to risk boldness than triviality. A bad plan is better than no plan. Competitive markets destroy profits. Sales matters just as much as products. And finally leaves with a simple definition of contrarianism - it is not to oppose the crowd (or follow a smaller or newer or older crowd) but to think for yourself. "All happy companies are different"...
Post a Comment
Read more

The man who saved Pumpelsdrop

This was a story we had in college if I am not mistaken. Perhaps it was in school, but a delightful story it was. The story goes somewhat like this ( reproduced from here ), but the college version we had was slightly different from this.  I t was a dull, gloomy and a depressing morning in a town named Pumpelsdrop in northern England. The Great Depression had brought all the businesses to a standstill. The bored automobile dealer was spending time alone, as usual. But, this seems to be an unusual morning as an odd entity (customer) appeared on the horizon. A man in a bright suit walks up to the dealer and says, "I need to buy a Rolls Royce Phantom II. We have a business conference coming up and I need to impress my customers". Then proceeds to pay 10% of the deal with a single check for 2000 pounds. The rest he says will pay when he takes the delivery.   The auto dealer was stunned. He was delighted to hear that someone is holding a business conference of some kind and ...
Post a Comment
Read more

Anti networking year

I dont usually go out of my way to network. But over the last few years, I ensured that I spend some time creating new connections. It is a small fragment of my time that goes into it, but what I realised was that some of those networking events were not really working out. I also took time to post about the things I do (mostly on Linkedin) and here (nobody reads this - this is more of a note to myself).  It seemed to be the same set of people saying the same set of things. So, this year I have decided to step back.  Unless it is a truly unique event, I wont be going to any event - and thats how the unconference happened.  Unless it is a really significant update, I wont be posting about it.  And spend time creating and doing the things I like to do. Perhaps read more. Or write more. It is April now and I have done well so far.  Managed to read a few books. Actively working on a few creations. And then some. Lets see.  So for all I know, I might write less ...
Post a Comment
Read more