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On Customer Service

This is the age of corporate printers. Where there are uniformed print assistants, token systems and what not. The friendly neighbourhood printer (FNP) has been all but replaced by corporate printers. And it has succeeded, because the FNP is often trying to ensure that you dont print from him. Either he wont print or cant print or wont cut or cant cut or doesnt have some equipment or quotes an exorbitant amount or some other reason. Such it goes. So the corporate printer is useful to have. And work gets done very well - especially when there is no FNP.

And then through a referral I visited another printer. This is the antithesis of the corporate printer. He is your FNP dream come true. As the owner, he knows his workers, his team, his customers. As he states, his job is to enable you. He doesnt say no to any challenge - and works to solve your challenge instead of the customary 'shrug, I cant do it go somewhere else'. And it was a pleasure meeting someone like this. It is no wonder that this printer is doing very well.

The same reason why neighbourhood doctors are generally better than their corporate branch counterparts. They know you well. They know your history well and they treat you like a patient - not a token number. Will this work for a gym? A dentist? A small shop as opposed to a big supermarket?

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