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The Lego Bugatti

Why would Lego want to build a Bugatti? Because they can.

<iframe width="560" height="315" src="https://www.youtube.com/embed/ZQdlCQmzUAM" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Build for Real, it says in the end.

Lego is one of those brands that takes user engagement to a totally different level.

The little one had already watched the video by the time it has reached the likes of me. Imagine the boy who is building a little car and he sees a huge, real car being built by Lego that actually runs - among other things.

It catapults the imagination of the user to a level that is unachievable by others.

Yes, therefore, why does Lego do it - because ONLY they can. When I build with Lego, I may build my own Bugatti (and even if I dont, it is still my Bugatti).

Thats the user experience brands crave...
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