Information is free

Many years ago, a senior leader was addressing a gathering of newbies. Email was relatively new then and people still diligently read forwards.

And he shared an example of the General Motors and Ice-cream story. Needless to say, the audience did not clap, they went 'meh'.

Why, because information is free. Once you have email - it is a matter of time before every known forward made its way to its inbox.

Exactly the same way, you will notice that the same set of forwards keep circulating in all your whatsapp groups within a day.

So, if everybody has the internet (and we google and call it research) and you are picking stuff that everyone knows into training material, you have got something wrong.

So whats the answer? It is the same - there is space beyond this easy keyboard hunting...there is space beyond the obvious and beyond the crowded 'easy'

Comments

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Serendipity and Learning

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