Every company wants to be an Amazon or a Netflix (regency effect because of the two books which I read recently), but few are willing to actually walk the talk in making it happen. Sort of in personal life I suppose - we all want a six pack (or some other goal), but are not very willing to go through the trouble to make it happen. Or even a BHAG - like creating something unique and going to market with it.
A few months back, I had a short coaching conversation with someone. At some point, I said, “Well, I want to do this and I want to do that” and pat came the response “What are you willing to do in order to get that?”
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