Two decades or so ago, blogging was a big thing. This blog was started in 2011 - 13 years ago to this month. Blogging was great, because now suddenly everybody got a place to write and you read thinkers off the mainstream and hear their raw thoughts. Among others, Seth Godin, Marginal Revolution and several others and quite a few in India as well. And I started off a blog in 2004 and wrote it till 2014. Parallely, I started this blog in 2011 and it continues. But over the years, as twitter appeared, blogging disappeared and it became micro blogs and slowly blogging and bloggers disappeared. But as it happens, it has made a rather lovely comeback - initially via medium - and now via substack. And we can read entrepreneurs, writers and their thoughts on substack. So, one patterns repeat and two, on the internet, there will always be space for good content!
When something happens, everyone is happy to latch onto it as a trend. The latest in this is a story about a particular quick commerce brand is doing very well. There are similar such conversations - and they mostly pertain to what is currently making 'news'. Very often what is making news is not necessarily a trend. It is trending for a variety of reasons - but to scratch the surface and see what it is about - that is not something that the news will tell you. When AI suddenly became big, everybody latched onto it - and continues to - but in the days leading up to it, there was notorious silence - simply because for a lot of people the news is the trend - but that is too late. So, beware of gyaanis who come bearing news as trends - if the trend makes it to the news, it is already old news and you are late to the party.