Skip to main content

Why does elearning exist?

 Elearning is one of those niches that does not deserve to exist. Yes, it was a novelty 20 years ago, but not now. It cannot exist. But somehow it does. Disclaimer: I used to head a content team once upon a time. And I used to ask those whom I hired - tell me the last thing you learnt from an e-learning. The answer is - pretty much nothing (and this is a good decade ago). 

Why? 

If you want to learn a recipe, you go to Youtube, or Reels or something like that. If you are terribly old fashioned - as in, you read - then you go to a website and read the recipe and make it. 

Most other things you learn by doing or learning on the job or asking an expert. 

If you have to learn something in depth, then there are other ways. 

So, where does e-learning fit in all this?

E-learning is one of those products that the customer hates, but has no choice, because someone has decided it is the best way. For instance, you have to learn a new CRM or some other product - you want to learn how-to and someone has to keep track of it (for a variety of reasons including some sort of certification/badge/incentive) - the answer is just one - elearning + scorm. 

My hunch, the whole reason e-learning exists is because of mistrust. You dont trust your employee to complete the compliance course if it was any other way. Or you cant trust your customer to learn every part of your product properly. So, you need a scorm compliant elearning to measure every key stroke, answer every question and see every screen and read every sentence. Its a prison. 

This is how compliance courses are measured and reported - it is simply the most cost effective way with numbers attached.

And so it exists. 

[Disclaimer: This is a purely personal opinion and it does not intend to offend anyone in any industry or role or job.]

Comments

Popular posts from this blog

The man who saved Pumpelsdrop

This was a story we had in college if I am not mistaken. Perhaps it was in school, but a delightful story it was. The story goes somewhat like this ( reproduced from here ), but the college version we had was slightly different from this.  I t was a dull, gloomy and a depressing morning in a town named Pumpelsdrop in northern England. The Great Depression had brought all the businesses to a standstill. The bored automobile dealer was spending time alone, as usual. But, this seems to be an unusual morning as an odd entity (customer) appeared on the horizon. A man in a bright suit walks up to the dealer and says, "I need to buy a Rolls Royce Phantom II. We have a business conference coming up and I need to impress my customers". Then proceeds to pay 10% of the deal with a single check for 2000 pounds. The rest he says will pay when he takes the delivery.   The auto dealer was stunned. He was delighted to hear that someone is holding a business conference of some kind and

The Mintzberg triangle

At a recent training, someone spoke about the Mintzberg triangle. I located it here . Image from that page reproduced here. The page linked above has a better explanation of diagram above, but what intrigued me was that the triangle exists for practically anything. The facilitator referred to this in the context of facilitation. Of how facilitation has science, craft and art to it. That is so true,  I thought. Worth a thought! Need to read of Mintzberg though...

On sales techniques

Just as we speak, I received a spam sales mail. As an L&D head, I receive a whole bunch of sales "spam". Not all of it classifies as spam, let me clarify. But a badly crafted sales message is spam. Similarly,  A mail that does not take the organization need into account. A mail that uses techniques like "can we meet this week or next" is pointless - because I dont intend to meet - because your mail did not connect to our need at all.  A mail that is not compelling.  A mail that has no differentiator.  Yes, you are a training company and yes, I am a potential client. Yes you need to get my attention and I might be happier ignoring it. So, how to make that transition? To me the method is to stand out, make the other curious and thats it. When the need arises the client will come (having been on the other side). Someone I had 5 years ago will be working with us because they are "different" - and that is what we seek now.  But my point is - unless your cus