Skip to main content

Freemium?

As we played Valiant Hearts - the game is free only unto a point - it becomes chargeable. And the game, engaging as it is, stops at a crucial point and says, "Want to know what happens to these heroes?".

It is as great as a pull as you can get. The game was engaging - for all of us across age groups and it was particularly interesting because everyone was involved, taking charge, guessing and working it through.

And as you might imagine - we purchased the first episode. Not sure if we will buy the rest (though they have used some really smart behavioral psychology methods) - because it depends on interest being sustained etc., but the post purchase experience has been good either. The graphics, the game, the clues, the interest - have all been flawless.

What if we did this with learning experiences? What if, we were able to give a teaser of a learning experience (of anything - online, offline, virtual - whatever the mode)? And tell the learner that if you want more, you need to do something - maybe pay, maybe perform, maybe learn...something.

Would the design of learning experiences change if we used this approach?

(And I am not talking of the free sessions organization run - those are marketing. This is something more than that. This is designing an entire learning experience based on the above approach...)
Labels:

Comments

Post a Comment

Be Civil. Make nice!

Popular posts from this blog

The man who saved Pumpelsdrop

This was a story we had in college if I am not mistaken. Perhaps it was in school, but a delightful story it was. The story goes somewhat like this ( reproduced from here ), but the college version we had was slightly different from this.  I t was a dull, gloomy and a depressing morning in a town named Pumpelsdrop in northern England. The Great Depression had brought all the businesses to a standstill. The bored automobile dealer was spending time alone, as usual. But, this seems to be an unusual morning as an odd entity (customer) appeared on the horizon. A man in a bright suit walks up to the dealer and says, "I need to buy a Rolls Royce Phantom II. We have a business conference coming up and I need to impress my customers". Then proceeds to pay 10% of the deal with a single check for 2000 pounds. The rest he says will pay when he takes the delivery.   The auto dealer was stunned. He was delighted to hear that someone is holding a business conference of some kind and ...
Post a Comment
Read more

The Most Powerful Idea in the World

The above titled book by William Rosen (and I am still reading it) has set me thinking. As it goes through the industrial revolution (rather, the beginning of it) - it explores as to why the industrial revolution happened when it happened. Rather, how a lot of factors came to play in making it happen. For that alone this book is worth a read. It is worth reading how a 'dotcom' kind of ecosystem existed in England with the combination of tinkerers, rich patrons, correspondence and of course, the right kind of institutions. When one studies engineering, or even science, what we hear are the rock star stories. For instance, we know that Archimedes had a 'Eureka' moment. Likewise, in this book, I realized how a 'Eureka' moment helped James Watt resolve the problematic steam engine into a workable design. While it is very romantic to believe that discoveries happen accidentally, the fact remains that somebody like a James Watt (or others) slogged through many man...
Post a Comment
Read more

Narendra Modi, Presentation Skills

This is the latest speech by Narendra Modi which was delivered yesterday at the India Today Conclave. Much analysis has been carried out on this speech, but here is a different perspective. I have written about Presentation skills - and to me this is a video that touches upon almost all aspects of presentation skills. For someone who wants to learn public speaking, presentation skills this speech is a great example. It is well worth your time, if you want to see presentation skills in action (and the bonus of a great speech). The speech is largely in Hindi, though there are parts in English as well.  Mr. Modi uses a video at the start (which is missing here) - so the speech uses other media as well - surprising the audience - since politicians arent generally given to videos. That initial video has made the audience look forward to more. The speech is extempore - which can only happen when one knows the subject thoroughly. I personally don't know how much Mr. Modi practices...
1 comment
Read more