Skip to main content

Alan Mulally and The fight to save Americas Icon

The book is a story about Ford. And how Alan rescued Ford from the doldrums. What I liked about the book is the level of detail - not just in the story of Ford, but also in the details of the execution - as to how it happened.

At one point, Alan notes - compelling vision and ruthless execution - and simple as that might seem, it is difficult in small firms, so imagine doing that in a gigantic firm.

One of the remarkable features for me was the fact that in turning around Boeing in the post 9/11 scenario and in turning around Ford - Mullallys toolkits were the same. He continued to hone and use his core strength, he was technically sound, an engineer and took that level of interest and it paid. At each level - from appointing the right person to giving them the autonomy - measuring - building transparency - this is a story over a few years of both the vision and the execution and both of these would come under question.

The second remarkable feature is the time he took to start moving on big ticket items - there were many big decisions which one is tempted to take as soon as one lands in the top chair.  But Alan took his time.

I loved the principles enunciated for the weekly meeting - can apply practically anywhere:

People First
Everyone is included
Compelling vision
Clear Performance goals
One plan
Facts and data
Propose a plan, 'find-a-way' attitude
Respect, listen, help and appreciate each other
Emotional resilience - trust the process
Have fun - enjoy the journey and each other

Data sets you free...

And as is often shared - Culture eats strategy for breakfast - Mulally had to work on changing the culture at Ford - almost as much as he had to work on changing the strategy.

And, yes, he had to take many 'decisions' along the way. And many of them were tough decisions including to lay off workforce, shut down factories, ask executives to leave - but on each decision was his stamp and responsibility.

Overall this is a good book to read if you want to go over the nuts and bolts of how Ford was turned around - it is one of those rare books that gives a fairly deep insight into the 'how'.

Comments

Popular posts from this blog

The man who saved Pumpelsdrop

This was a story we had in college if I am not mistaken. Perhaps it was in school, but a delightful story it was. The story goes somewhat like this ( reproduced from here ), but the college version we had was slightly different from this.  I t was a dull, gloomy and a depressing morning in a town named Pumpelsdrop in northern England. The Great Depression had brought all the businesses to a standstill. The bored automobile dealer was spending time alone, as usual. But, this seems to be an unusual morning as an odd entity (customer) appeared on the horizon. A man in a bright suit walks up to the dealer and says, "I need to buy a Rolls Royce Phantom II. We have a business conference coming up and I need to impress my customers". Then proceeds to pay 10% of the deal with a single check for 2000 pounds. The rest he says will pay when he takes the delivery.   The auto dealer was stunned. He was delighted to hear that someone is holding a business conference of some kind and ...

Zero to One

Zero to One by Peter Thiel is a nice read. (Yes - if I sit down to write a book review - the book has to be worth it - and usually good - so most of my book reviews are about good books.You can stop here if that's the information you seek.) Where this book scores is in contrarian thoughts and contrarian questions that make you think. It starts with a four big lessons learned from the 90s dot-com crash that is, Make incremental advances, Stay lean and flexible, Improve on the competition and Focus on product, not sales. Just as you warm up to it, he says, the opposite rules are more correct - which are: It is better to risk boldness than triviality. A bad plan is better than no plan. Competitive markets destroy profits. Sales matters just as much as products. And finally leaves with a simple definition of contrarianism - it is not to oppose the crowd (or follow a smaller or newer or older crowd) but to think for yourself. "All happy companies are different"...

Playing to win

This bright green book with a yellow title has always caught my attention, but I had never read it.  Imagine my surprise that when I finally picked it up as part of a preparation for a workshop that it was such a fantastic book. Playing to win by Alan Lafley and Roger Martin is one of those books that is up there when it comes to learning about how strategy can be crafted and implemented in real business. There is much in the book - and unlike other books - this book is really a leaf out of P&G, but with frameworks and models that can be applied anywhere. Image from here . It is these 5 questions played in a loop (well, iteratively) that are the juiciest part of the book and as simple and obvious as they are, it is this place where the strategy play happens. So, yes, simply put a great book to be read by anyone who is anywhere close to strategy...