The power of a button

I have written about Zero before. The app is downright simple. All it does if really activate a timer appropriate to the fast you have chosen, apart from tracking history and all that.

The fitband I have does the same thing - it adds a number to the step and aggregates data.

Both these are driving behaviours. The button is the enabler. The band is the enabler. The data keeps you going. For instance, seeing the streak on the band or on the fasting app is a great motivator.

Wondering a good way to get off junk snacking now!

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The man who saved Pumpelsdrop

This was a story we had in college if I am not mistaken. Perhaps it was in school, but a delightful story it was. The story goes somewhat like this ( reproduced from here ), but the college version we had was slightly different from this. I t was a dull, gloomy and a depressing morning in a town named Pumpelsdrop in northern England. The Great Depression had brought all the businesses to a standstill. The bored automobile dealer was spending time alone, as usual. But, this seems to be an unusual morning as an odd entity (customer) appeared on the horizon. A man in a bright suit walks up to the dealer and says, "I need to buy a Rolls Royce Phantom II. We have a business conference coming up and I need to impress my customers". Then proceeds to pay 10% of the deal with a single check for 2000 pounds. The rest he says will pay when he takes the delivery. The auto dealer was stunned. He was delighted to hear that someone is holding a business conference of some kind and ...

Zero to One

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Playing to win

This bright green book with a yellow title has always caught my attention, but I had never read it. Imagine my surprise that when I finally picked it up as part of a preparation for a workshop that it was such a fantastic book. Playing to win by Alan Lafley and Roger Martin is one of those books that is up there when it comes to learning about how strategy can be crafted and implemented in real business. There is much in the book - and unlike other books - this book is really a leaf out of P&G, but with frameworks and models that can be applied anywhere. Image from here . It is these 5 questions played in a loop (well, iteratively) that are the juiciest part of the book and as simple and obvious as they are, it is this place where the strategy play happens. So, yes, simply put a great book to be read by anyone who is anywhere close to strategy...

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