Misfiring sales pitches

How to sell a product 101

Send email:

I'm P and I work with Q. I interact with visionary HR Leaders about their strategies for constantly changing business needs with technology. Would love to make your acquaintance.

The receiver (me) thinks, that wow, I am a visionary HR leader and instanty responds to the mail. Except that I am not a visionary HR leader. And even if I am, why would I respond to spam like this?

Strategy fail

I get a few of these each week. Clearly some sales strategist has figured that young female profile -praise talent and pitch some product is the right way to do it. And they are all following it.

This is one example, I get some with slightly varying degrees of sophistication. One of them cleverly hid the fact that it was a sales pitch and presented themself as an L&D lead somewhere. Another invited to a non-existent conference/roundtable - you name it.

But - a note to those who sell. This wont work.

Comments

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