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On Trends

When something happens, everyone is happy to latch onto it as a trend. The latest in this is a story about a particular quick commerce brand is doing very well. There are similar such conversations - and they mostly pertain to what is currently making 'news'. 

Very often what is making news is not necessarily a trend. It is trending for a variety of reasons - but to scratch the surface and see what it is about - that is not something that the news will tell you. 

When AI suddenly became big, everybody latched onto it - and continues to - but in the days leading up to it, there was notorious silence - simply because for a lot of people the news is the trend - but that is too late. 

So, beware of gyaanis who come bearing news as trends - if the trend makes it to the news, it is already old news and you are late to the party. 

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