The best example of an an elevator pitch

Just the other day, we were discussing about elevator pitches. And in one such session, the trainer told the audience (both of whom shall go unnamed) - that the idea of the elevator pitch is to concisely project the idea to the person you are pitching it to - in the time that it takes to get to the floor.

While this is true, it misses the point. So what, if you concisely projected the idea? What is the expected outcome?

The outcome in my view, is to evince interest in the person you pitched it to, so she tells you, "Set up time with me to go through this" - that is the measure of the success of the pitch. After all isn't that why it is called a pitch.

The best example of this is a trailer of a movie -that is designed to woo audiences in those 3 or 4 minutes. In those fast cut motion sequences - there is a dash of what all the movie promises to bring. If it is humour, music, action or a little bit of all of them - the trailer gets you a concise pitch so that - so that you turn up to watch the damn movie.

(Yes, no better example than that right?)

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