I have three or four subscription programs of ecom sites. I wont name them here, but this is just my reflection after I cancelled one and decided to see how long I can live without a subscription program and some of my thoughts post that.
The moment I have a subscription program - my purchase from the entity goes up. And some of these entities also show you how much you have "saved" and that makes me purchase even more. And not in a binge purchase mode - but the fact that you have subscribed makes you rationalise the ordering in your head. I have already paid for it and they are offering me free/overnight/fast delivery, so I need to order that much to make up for it or it is paid for anyhow.
It obviously locks me up from having to try anything new - because I have paid for one and the second one will probably charge me more. And with all that, is there a significant value add? Possibly nothing that I can discern.
One of these programs came for review. (By the way, one of the companies or atleast 2-3 of them just include the renewal and you have to jump multiple hoops to cancel the program. ) And I decided to see how long I can go without the additional subscription program. The site does not need a subscription and the subscription was a premium anyhow - so I thought I will hold off for as long as possible. Its been one month so far - and zero purchases from said site - which until now was about one purchase a week.
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