Skip to main content

What does a cab hailing app do?

Namma Yatri - is a cab hailing app in Bangalore that ensures that 100% of the money goes to the driver. Based on the ONDC platform, it is quite remarkable - that it took time for this idea to be created. It does look like the app has reached critical mass. 

But what is a cab hailing app? It is a system. A system of trust. 

The same system can be implemented in any city - but the only city where it fully works in India is in Mumbai. 

Metered prices. Drivers can choose to go or not. No surge pricing (or sometimes it exists). All the money goes to driver. Trust that the driver will not cheat - and it works for the most part. Nearly 99%.

In other cities since this 'honour' system does not exist or someone always tries to break the system, an app is needed and like the proverbial monkey with the two cats, the apps take a chunk as commission. And that led to multiple levels of mistrust - between the app and the driver, sometimes between the passenger and the driver (since drivers ask the passenger to pay them directly post booking) and eventually between the customer/passenger and the app.

The commission less app makes it a lot more easier, but it is worth thinking that if the honour system existed, life would be so much smoother. 

Kind of like Indian traffic - every individual who breaks a small rule thinks it is not a big deal but in total it adds up to a big mess. 

Comments

Popular posts from this blog

The power of jotting down ideas

 Long long ago, I always used to carry a small letterpad with me. To jot down ideas that might occur. Over the years, it has changed from a notepad to evernote to google keep, but the power of jotting down ideas is immense.  Small ideas go into keep.  Anything to be quickly typed goes into whatsapp as a self message.  Bigger or better formed ideas go into Google docs A few are still written, but I manage to copy them into a digital format sooner rather than later.  But the power of jotting down is immense. My google keep is an encyclopedia of ideas - most of which may never get implemented. 

Why does elearning exist?

 Elearning is one of those niches that does not deserve to exist. Yes, it was a novelty 20 years ago, but not now. It cannot exist. But somehow it does. Disclaimer: I used to head a content team once upon a time. And I used to ask those whom I hired - tell me the last thing you learnt from an e-learning. The answer is - pretty much nothing (and this is a good decade ago).  Why?  If you want to learn a recipe, you go to Youtube, or Reels or something like that. If you are terribly old fashioned - as in, you read - then you go to a website and read the recipe and make it.  Most other things you learn by doing or learning on the job or asking an expert.  If you have to learn something in depth, then there are other ways.  So, where does e-learning fit in all this? E-learning is one of those products that the customer hates, but has no choice, because someone has decided it is the best way. For instance, you have to learn a new CRM or some other product - you w...

And the unconference happened

 Most conferences have an agenda. No, not the stated agenda, but an agenda of marketing, airtime to sponsors, ensuring the past and future customers are invited, of ensuring that the "stars" of the industry are invited and attention showered of them. All in all it is a your scratch my back, I scratch your back syndrome. Some of these become cliques and claques and therefore the real point behind a conference is lost. And then there is the unconference - organised and run by the alumni of the ISABS ODCP program. And as the name suggests, this is truly an un-conference organised by the alumni, for the alumni. No funders - except the alumni themselves. No sponsors. Just the team.  I havent seen a more tastefully organised conference (yes, its an unconference).  To begin with - the location - not a typical star hotel, but an outdoorsy place. The food - simple. The welcome - personal. It was like a homecoming. The setting was warm and welcoming. It was a smaller conference. Ju...