Many of us receive unwanted notifications from the apps on our phone. And some of them take the cake. Until recently, it was limited to mail and gmails spam filter neatly took care of it.
But now every app has 5 classifications (or more of notifications). Each of them wants you to see their app - probably some metric on the lines of "times app opened" is being tracked. So, obviously the geniuses who design the app have come up with downright stupid and irritating ways to make the user open the app.
Sample a few - most are real - a few are parody
Connect with your latest corporate connect. (Why?)
A year of being in touch with X (again, corporate networking site, god why?)
Happy hours on spectacles (huh?)
Three days since you purchased coriander (cringe)
Credit card rewards app wants me to login everyday and has gamified it to a Pavlovian level.
Flight booking app of airline wants me to fly to random locations
Travel site wants me to travel here and there
There are so many notifications that I have decided to mute every notification.
At what point does this become evil? Dont marketers and designers realise this? That you are annoying your customer?
Why can't people think differently? Or is it just convenient to be caught up with a herd mentality - after all when your competitor is sending 30 notifications, you have to send 31 right! Else they shout louder and they win!
Comments
Post a Comment
Be Civil. Make nice!