Sunday, October 23, 2016

Sale, sale, sale, sale, sale...everyday is a sale

I am sure, you, like me, are a member of a few ecommerce sites. Most of whom have all your personal data (but you don't know it yet). Be that as it may, for the present, they have your mail id and phone number.

And if you are still among the hapless people who use the same email for registering with the ecomm sites and your work/regular email - your mailbox will be under sever duress by now.

Ditto with SMS. Almost all of human communication has moved away from SMS - leaving the SMS to the bots.

And what do we get in these SMSs and mails?

Sale. Sale. Sale. Everyday there is a sale.

Either there is sale of specs (the last time I bought a specs it was when my doctor recommended a change for me, not when there is a sale).

Or there is a sale of donuts (yes, make statins miles free with them please, that may tempt me a few decades later).

Or there is a half price sale of lingerie. Or apparel. Or electronics. Either it is Diwali. Or a Zillion Zollar Zale. Or the last 3 days of some sale.

Net net, every day there is some sale or other. Each of them wants to use my impulse to buy with a promise of low price like there is no tomorrow. And we all know that there will be always be another sale, like the proverbial next bus.

While these notifications spam my inbox and I see them only when I delete them, the question I have on this is; Are these periodic sales the only way to boost sales? That too on every site? Is there no other way at all? I mean, specs to donuts to potted plants to jewellery?

PS: When you walk around in Bangalore - at many places you will see a shack put up with the board - Bombay sale, Furniture sale, Books-by-the-kilo sale and by and large people ignore them. Undeniably they have a market, but, if one is an e-com site and everyone is offering periodic sale - they will reach the point of these shacks. Sure given the size of the market, people will bite, but, my question is - is there no better way?

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