Recently Swiggy came up with a run collection scheme on their app. Orders above a particular amount automatically get "runs" assigned. And you score runs to be considered for some reward. The first order happened because of a necessity. But the simplicity of the game and the apparent need to "score" made me make a few more orders - I created a few "needs".
This is exactly what the app wants - but on the other hand, I have industriously tried to accumulate points on Gpay for some reward (it was a game connected to cities and a few more).
That is how addictive a game is.
(Well, I lost in the gpay game after some time because one or two of the cities seemed to beyond reach and it felt pointless. The Swiggy one, I am still in it - I lost 2 runs because the order was a rupee lesser than what the app wanted.)
The trick, like all good games is to keep it at the point where it is enticing and just out of reach. Too difficult and interest drops.
Modified version posted on Linkedin
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