Sunday, August 19, 2012


I recently read Switch, a book by Chip and Dan Heath - same guys who wrote, Made to Stick.

The book is about how to push change, be it in teams, organizations, villages and perhaps even countries. What I liked about the book is that it is almost like a to-do manual on bringing about change.

They have characterised the human mind as an elephant and rider. The former, the emotional side of the brain and the latter as the rational side of the brain need to be co-opted in order for the change to be accepted, implemented and not reversed. They have used it give several examples of successes and failures of implementing change.

Another thing we often do not do while attacking a problem is to not look at bright spots (as I discovered myself recently) within the affected area - which may have a solution in itself, many a time.

So, the next time you are implementing a large change management initiative, this is a good book to have by your side!

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