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Showing posts from October, 2013

Building a USP

Recently we visited a few temples in Tamil Nadu - across Rameswaram and Kanyakumari and the vicinity. Rameswaram, of course, is the site of the place from Rama made his epic journey to Sri Lanka and the place is filled with numerous references to the Ramayana. The government could, of course, create a 'Ramayana Trail' like Sri Lanka has done , but leave that aside for the moment, because what the government cannot or will not do is created by the market and the auto-drivers and tour operators and temples have done that. But across the landscape every temple we visited had a USP. Like the Bhagavathy Amman temple in Kanyakumari - its USP was that the reflection of the diamond nose ring of the goddess idol used to be visible from the sea. The Tiruchendur temple , apart from its antiquity and historical and mythological significance, practically located on the beach has a wall where you hear 'Om' if your put your ear to it (created by the sea breeze). The Uttirakosama

What are you?

As a support team, we are often faced with this dilemma. What are we? What is our identity? What is our role? And this question applies across the spectrum regardless of which type of role you play - Human Resources, Innovation, Risk or anything else. Some roles are created by authority - as per mandate - this type of work needs approval from so and so. This is reminiscent of the old command and control structure where, someone is the gatekeeper. Like the gatekeeper at any place, their role is to restrict the entry of people or things. Some roles are created by influence - like the sherpas of Nepal/Tibet - this type of work needs no approval and they are highly sought after - based on their expertise and knowledge of the mountains. You may argue that each of them is different, but there is no reason that someone in the role of a gatekeeper can grow as an enabler. A lot of time it is how you see the role. Being a gatekeeper is very easy. I have to do this, because someone has m

Bio toilet behaviour

Recently, in an train, we saw a bio toilet. Indian Railways toilets have evolved little from a hole in the floor - but it looks like they are into producing newer coaches with bio toilets. This is a very good initiative except that they are looking at over a 100 years of behaviour to be modified. The previous toilets were just a hole in the floor and people would throw just about anything into it - garbage for example or used bottles - among other things. But in the new toilet, throwing anything into the toilet -will mess with the bio digester. Read more here . Now the problem. When one enters into the bio toilet there is nothing that tells you that this is a bio toilet. I mean, there is a notice, but from what I gathered not too many people are into reading notices in train toilet. So, how does one change the behaviour? From my experience, behaviour change requires a bit of nudge or a cue. In this case, biotoilets should 'scream' biotoilet from the time one enters int

Can we make something with this?

Ever so often, the little ones come up to their appa (father) (me) and say, "Can we make something with this?" The 'this' could be an empty soap packaging, a paper cup, a satin ribbon or a huge piece of cardboard or thermocol from leftover packaging. Sometimes, the asks are specific - like- can you make a house for me? But mostly, it is an open question. Earlier, the ideas would come from me, but over time, the ideation is outsourced to them - think what you think you can make with this. Reject the first, obvious idea and think what else you can do with it. The results have been fantastic - not necessarily with the outcome, but with the thinking process. Sometimes, the answer is not apparent and that point it goes into a collection box - which is emptied once in a while - and stays there until an idea or boredom happens. This has resulted in a little bit of collection of junk - but we call it recycling. A few days back, the question was posed to me once again

Learning Hindi

Many years ago, North Indians tried to impose Hindi on South Indians. Many things happened since then. Hindi was banned and the South became an English superpower. But Hindi made its inroads, mostly thanks to the phillum industry. What diktats and Hindi diwas could not do, Hindi movies achieved it. And perhaps a bit of paneer butter masala as well. In cosmpolitan Bangalore - nobody speaks Hindi. Children speak a mix of languages at home Tamil, Kannada - English outside while playing and at school - cartoons are also seen in English. But in the school the second language is Hindi. (Why, you ask? Simple utility - it lets you get around the country etc etc.) But, the little ones are unable to comprehend why are they learning a language that is not used anywhere. Unlike when (and where) I grew up, the lingua franca was Hindi, here it is not. Now, learning a language without having to use or converse is about as motivating as having to learn to swim without a swimming pool (bad simile,