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Building a USP

Recently we visited a few temples in Tamil Nadu - across Rameswaram and Kanyakumari and the vicinity. Rameswaram, of course, is the site of the place from Rama made his epic journey to Sri Lanka and the place is filled with numerous references to the Ramayana. The government could, of course, create a 'Ramayana Trail' like Sri Lanka has done , but leave that aside for the moment, because what the government cannot or will not do is created by the market and the auto-drivers and tour operators and temples have done that. But across the landscape every temple we visited had a USP. Like the Bhagavathy Amman temple in Kanyakumari - its USP was that the reflection of the diamond nose ring of the goddess idol used to be visible from the sea. The Tiruchendur temple , apart from its antiquity and historical and mythological significance, practically located on the beach has a wall where you hear 'Om' if your put your ear to it (created by the sea breeze). The Uttirakosama...