Sunday, November 3, 2013

The argument for better content

One of my favourite analogies to test how effective any material is the Airline safety placard and and the airline safety instructions. I ask people the last time they flew, did they really hear what the instructions were or did they just hear some noise. The thing is that most people dont.

Like google ads, they dont 'exist' because your mind is so attuned to it that those instructions just do not register. The attendants are doing their job -because it a regulation and you are there as a captive audience.

This is a great example of how many of our trainings are. The moment they come into a 'class' see the familiar settings, the familiar templates - thats it - it is a cue for the mind to switch off.

In both these examples, there are two arguments. One is that content need not be exciting, because it is their job/their responsibility whatever. The other is that the content can and should be different (if not exciting) because very often the mind needs to be tricked.

 And that is exactly what this video of Virgin America does. A 5 minte rap song on airline safety (Via @ghate) makes you sit up and take notice. Time for an item number on airline saftey on one of our local airlines?

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