Tuesday, January 30, 2018


Decisive by Chip and Dan Heath is a book on decision making. There are many books on decision making and a new book on a topic thats already written about quite a bit is not an easy task.

Made to Stick by the same authors still remains my go to book when it comes to thinking of new campaigns and methods.

The book starts with the four processes of decision making, the four villains that make the process go awry and then it goes on to say, how can one conquer the villains using a variety of methods and a framework that they have created...

It is a lucid book, easy to read, peppered with examples.

The cons is that if you read a few books on decision science, from the classic "Thinking Fast and Slow" to a few others, the examples  and stories tend to repeat...

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