Skip to main content

When does it stop?

 Every company claims to be customer first. Yet, they bombard you from day 1 on cross selling, upselling, notifications (check the types of notifications on any app), phone calls, spam emails. 

A grocery app has decided to add ads before the customer starts adding to the cart. It also sends me useless information on nutritional value of cabbage (yes, it does). Plus sends me useless offers on a continuous basis. I finally silenced notifications. 

The ecom app sends me more scratch cards than I can ever itch. And I have not managed to use a single one yet. 

Ditto with the payment app that sends me off on useless collections - stamps, tiles, destinations and what not. 

The bank, has spammed me so much I have auto blocked most numbers. 

And oh, the grocery app which got taken over a conglomerate, has suddenly offered me a personal loan. 

If you are customer first, can you please stop it?

Point being: How do you know when to stop? Is it so difficult? Put yourself in the shoes of the user - it is not that difficult is it not?

Labels:

Comments

Post a Comment

Be Civil. Make nice!

Popular posts from this blog

The man who saved Pumpelsdrop

This was a story we had in college if I am not mistaken. Perhaps it was in school, but a delightful story it was. The story goes somewhat like this ( reproduced from here ), but the college version we had was slightly different from this.  I t was a dull, gloomy and a depressing morning in a town named Pumpelsdrop in northern England. The Great Depression had brought all the businesses to a standstill. The bored automobile dealer was spending time alone, as usual. But, this seems to be an unusual morning as an odd entity (customer) appeared on the horizon. A man in a bright suit walks up to the dealer and says, "I need to buy a Rolls Royce Phantom II. We have a business conference coming up and I need to impress my customers". Then proceeds to pay 10% of the deal with a single check for 2000 pounds. The rest he says will pay when he takes the delivery.   The auto dealer was stunned. He was delighted to hear that someone is holding a business conference of some kind and
Post a Comment
Read more

The Mintzberg triangle

At a recent training, someone spoke about the Mintzberg triangle. I located it here . Image from that page reproduced here. The page linked above has a better explanation of diagram above, but what intrigued me was that the triangle exists for practically anything. The facilitator referred to this in the context of facilitation. Of how facilitation has science, craft and art to it. That is so true,  I thought. Worth a thought! Need to read of Mintzberg though...
Post a Comment
Read more

Waigaya and Sangen Shugi - Honda

Two big takeaways from Driving Honda were Waigaya and Sangen Shugi. A few days ago, we were working on a strategy module for a company. As we leafed through old and new theories and books around the same - one comment which caught my eye was Henry Mintzbergs comment where he says "Strategy is like weeds, it has to grow all around your company" A lot of times organisations dip into their pool of employees (and sometimes customers) and solicit ideas from them. This happens either at an offsite or a meeting or some quarterly review and the ideas pile up. Most companies today have an innovation program that encourages bottom up ideation. Many of these ideas are future strategy - provided someone is listening. Sometimes these ideas are not immediately implementable - but if one keeps looking, there might be valuable stuff in there. And if (post such programs) ideas die very often, the motivation of someone to keep doing it will also diminish. Waigaya is what Honda call
Post a Comment
Read more