Sunday, September 15, 2013

On site skit

As we drove on the Mysore road yesterday, there was a traffic jam - for some reason traffic slowed down to almost one lane on the busy highway. Perhaps some sort of a police checkpost we thought. Or perhaps a random accident. Or some vehicle has broken down in the middle of the road.

As the traffic inched its way forward, we saw banners of Toyota Logistics Kishor Limited warning about the dangers of drunk driving, and a set up of an accident. A biker with blood on his face, bike fallen down and the person (an actor) lying still in that pose. And a messaging.

I thought it was a novel way to create awareness. Accidents are never there nor meant to be seen, but then creating a live scene like this was a fantastic idea for people to realize the gruesomeness and the seriousness of the whole situation. Sure, they created a traffic jam, but this was for a great cause and with both the banners and the actual visual depiction (which, crosses language barriers) that made it like a street play (more like a street still) drove home the point very well.

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