Sunday, January 15, 2017

Faram and Naati

Faram is the local market lingo for farm. Naati is the local lingo for country.

Farm is the good looking, beautiful, colourful, ruddy vegetables. But farm chillies are not spicy. Farm tomatoes have no flavour. Farm eggs are 'artificial'. Farm bananas have all colour and zero taste. What to say of the industrial tangerines - they started off as 'Australian Oranges' and sold for a premium a few years ago, but now they are lower priced than their so called inferior cousins - Nagpur Oranges.

Country on the other hand has zero looks. The tomatoes are smaller, but rich with flavour. The bananas are sweet. The eggs are smaller, but tastier. The oranges drip with tang and juice. And the chilies are spicy.

Between style and substance, one can take the market for some time with style, but the educated customers come for substance. Incidentally, my education came from my maid who taught us to distinguish from the two and go for the rustic ones...

And this works in the market as well. Of late, country has morphed into organic and gives a run for money to the farm variety which is now patronised by the less 'educated' customers.

And it cuts both ways.

Cryptic post :) 

No comments:

Post a Comment

Be Civil. Make nice!