Skip to main content

Faram and Naati

Faram is the local market lingo for farm. Naati is the local lingo for country.

Farm is the good looking, beautiful, colourful, ruddy vegetables. But farm chillies are not spicy. Farm tomatoes have no flavour. Farm eggs are 'artificial'. Farm bananas have all colour and zero taste. What to say of the industrial tangerines - they started off as 'Australian Oranges' and sold for a premium a few years ago, but now they are lower priced than their so called inferior cousins - Nagpur Oranges.

Country on the other hand has zero looks. The tomatoes are smaller, but rich with flavour. The bananas are sweet. The eggs are smaller, but tastier. The oranges drip with tang and juice. And the chilies are spicy.

Between style and substance, one can take the market for some time with style, but the educated customers come for substance. Incidentally, my education came from my maid who taught us to distinguish from the two and go for the rustic ones...

And this works in the market as well. Of late, country has morphed into organic and gives a run for money to the farm variety which is now patronised by the less 'educated' customers.

And it cuts both ways.

Cryptic post :) 
Labels:

Comments

Post a Comment

Be Civil. Make nice!

Popular posts from this blog

No conferences

Decided not to attend any conferences this year. Atleast not the typical ones I have often ranted about here. Will be both choosy and intentional about which ones to attend.  The ones to attend are the ones put up by practitioners of a craft. The rest is marketing one way or other. 
Post a Comment
Read more

And the unconference happened

 Most conferences have an agenda. No, not the stated agenda, but an agenda of marketing, airtime to sponsors, ensuring the past and future customers are invited, of ensuring that the "stars" of the industry are invited and attention showered of them. All in all it is a your scratch my back, I scratch your back syndrome. Some of these become cliques and claques and therefore the real point behind a conference is lost. And then there is the unconference - organised and run by the alumni of the ISABS ODCP program. And as the name suggests, this is truly an un-conference organised by the alumni, for the alumni. No funders - except the alumni themselves. No sponsors. Just the team.  I havent seen a more tastefully organised conference (yes, its an unconference).  To begin with - the location - not a typical star hotel, but an outdoorsy place. The food - simple. The welcome - personal. It was like a homecoming. The setting was warm and welcoming. It was a smaller conference. Ju...
Post a Comment
Read more

The power of jotting down ideas

 Long long ago, I always used to carry a small letterpad with me. To jot down ideas that might occur. Over the years, it has changed from a notepad to evernote to google keep, but the power of jotting down ideas is immense.  Small ideas go into keep.  Anything to be quickly typed goes into whatsapp as a self message.  Bigger or better formed ideas go into Google docs A few are still written, but I manage to copy them into a digital format sooner rather than later.  But the power of jotting down is immense. My google keep is an encyclopedia of ideas - most of which may never get implemented. 
Post a Comment
Read more