Sunday, August 10, 2014

Grand plans

Grand plans need time. Grand plans cannot be done in a jiffy. Especially something that involves technical development, device compatibility, digital experience. Perhaps they can be done in some place - where funds are not a constraint neither is effort or if all talent is internal, but if you have to go to a vendor and get something done, it takes a long long time before it can see light of day.

We realised this the hard way while 'designing' for an event - jazzy, grand plans come to nought when they meet time, budget and of course, bureaucracy.

But deliver we had to - so we delivered an interactive experience using mechanical interactivity - instead of digital interactivity. Well, that is a term we coined ourselves - but we were pleased with the output in the end. Cheaper than technology, faster and yes, fun too.

We were called in with a purpose - to provide a 'different' experience and we delivered...And this is a concept worth exploring - a mechanical arcade. Our end results were not quite like it - thanks to the demons of time and budget, but well...

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