Saturday, January 16, 2016

Go anti-jugaad


Noticed these two ads recently - both on a similar theme. The theme of jugaad:

 And the second:

 

The theme of these ads (and some recurrent ideas - makes you think if it is by the same agency) - is anti-jugaad. Represents a fairly different strain of thought than I have seen in the last many years. The sentiment over the past many years has been largely pro jugaad - where as these ads are anti-jugaad.

And that is what the popular sentiment is these days - that while jugaad is good upto a certain extent, the jugaad mentality allows us from seeking long term solutions and instead we end up relying on band-aid solutions.

I have seen this clash in organizations. As Indians work more and more with 'anti-jugaad' countries, it is perhaps Indias own evolution into a culture that seeks long term solutions as opposed to quick fixes.

1 comment:

Be Civil. Make nice!