Apple, Amazon, Homepod and Alexa

I read this article today. And while the entire article is worth a read, read this snippet in the picture below.

This is the Apple. The same company that set the pace (by and large) for the digital revolution that we now take for granted.

Is this Apples xerox moment? Possibly not. But in this it was definitely blindsided by the IOT piece in this manner. And in the light of many people commenting that Apple is not the same post Steve Jobs - this is interesting.

For one, nobody is immune from change and transformation. Not Apple. Not even Amazon.

This is an interesting example for those who still quote Apple in their management stories :)

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