Skip to main content

Freemium?

As we played Valiant Hearts - the game is free only unto a point - it becomes chargeable. And the game, engaging as it is, stops at a crucial point and says, "Want to know what happens to these heroes?".

It is as great as a pull as you can get. The game was engaging - for all of us across age groups and it was particularly interesting because everyone was involved, taking charge, guessing and working it through.

And as you might imagine - we purchased the first episode. Not sure if we will buy the rest (though they have used some really smart behavioral psychology methods) - because it depends on interest being sustained etc., but the post purchase experience has been good either. The graphics, the game, the clues, the interest - have all been flawless.

What if we did this with learning experiences? What if, we were able to give a teaser of a learning experience (of anything - online, offline, virtual - whatever the mode)? And tell the learner that if you want more, you need to do something - maybe pay, maybe perform, maybe learn...something.

Would the design of learning experiences change if we used this approach?

(And I am not talking of the free sessions organization run - those are marketing. This is something more than that. This is designing an entire learning experience based on the above approach...)

Comments

Popular posts from this blog

No conferences

Decided not to attend any conferences this year. Atleast not the typical ones I have often ranted about here. Will be both choosy and intentional about which ones to attend.  The ones to attend are the ones put up by practitioners of a craft. The rest is marketing one way or other. 

And the unconference happened

 Most conferences have an agenda. No, not the stated agenda, but an agenda of marketing, airtime to sponsors, ensuring the past and future customers are invited, of ensuring that the "stars" of the industry are invited and attention showered of them. All in all it is a your scratch my back, I scratch your back syndrome. Some of these become cliques and claques and therefore the real point behind a conference is lost. And then there is the unconference - organised and run by the alumni of the ISABS ODCP program. And as the name suggests, this is truly an un-conference organised by the alumni, for the alumni. No funders - except the alumni themselves. No sponsors. Just the team.  I havent seen a more tastefully organised conference (yes, its an unconference).  To begin with - the location - not a typical star hotel, but an outdoorsy place. The food - simple. The welcome - personal. It was like a homecoming. The setting was warm and welcoming. It was a smaller conference. Ju...

The power of jotting down ideas

 Long long ago, I always used to carry a small letterpad with me. To jot down ideas that might occur. Over the years, it has changed from a notepad to evernote to google keep, but the power of jotting down ideas is immense.  Small ideas go into keep.  Anything to be quickly typed goes into whatsapp as a self message.  Bigger or better formed ideas go into Google docs A few are still written, but I manage to copy them into a digital format sooner rather than later.  But the power of jotting down is immense. My google keep is an encyclopedia of ideas - most of which may never get implemented.